Frankie Anobile is regarded as the Las Vegas nightlife pioneer; he continually sets trends by bringing new, creative ideas to the table.  Every venue Frankie has directed experienced their most success during his employment.  Having started the first management company in the city, his expertise has greatly influenced major hotels and other Las Vegas corporations to capitalize on his techniques to create their own success.  True Nightlife’s combined services to MGM Grand alone billed $2.5 million yearly for nearly a decade with over 200 workers.  Introducing many concepts that were produced, promoted, and hosted by True Nightlife, such as Studio 54’s Eden Night and Tabu Ultra Lounge, coining the worldwide definition of an “ultra lounge” and setting many standards found today in the world’s best nightclubs. Frankie consistently moves forward with every musical, technical and design trend as well as operational innovations.

Frankie Anobile’s resume reads like a historical documentation of the city’s nightlife evolution.  Presented with the Key to the City by Mayor Oscar Goodman for his achievements in nightlife, music and entertainment promotions.  Frankie has been largely responsible for opening the doors of Las Vegas Strip casinos to venture into nightclub operations since promoting his own hotel dance events in the 80’s through the power of his radio show (The Magic Mix).  It was the first mix show in the city and had a large following.  It was then that Frankie began proposing nightclubs to various casino presidents.  It was largely due to Frankie’s diligence and his “trial” outdoor dance event “Fahrenheit” that the MGM Grand finally dove in with the opening of Studio 54, the first nightclub in a casino on the Strip.  We now see one and sometimes two nightclubs in every major casino in Las Vegas and worldwide.

Frankie’s lifetime of achievements spans many aspects of entertainment – film, art, comedy, dance, and, of course, music.  Most operators of today’s nightlife either come from a background in the bar business, VIP Hosting or entry-level management positions.  Frankie’s background has been that of music.  The drummer turned DJ was the most accredited of all Las Vegas DJ’s during his spinning career.  His love for music still greatly motivates him.  His musical knowledge is unparalleled, from dance classics to present house music and all that falls between.  Presently Frankie is producing custom music formats for the City Center project as well as other casinos in and out of Las Vegas.  His recent production of Oh Mama Hey, a song he collaborated on with Grammy Award winning producer Chris Cox and Dance Music Diva Crystal Waters, hit #1 on the Billboard Dance chart for March 23, 2013 issue.

Frankie is now looking for the right opportunity to put his newest ideas in motion.  He has the right team, the right experience and the right approach.  The right time is now!

The expert team of True Nightlife has opened and operated many of the world’s most successful nightclubs of our time.  From the first nightclub on the Las Vegas Strip, Studio 54 at the MGM Grand through a long list of notable venues, including Tabu Ultra Lounge and Teatro EuroBar also at the MGM, Aura Nightclub at the Atlantis Resort Bahamas, Station’s Casino’s Nightlife, Drai’s Hollywood at the W Hotel Hollywood, Chateau Nightclub and Gardens at the Paris Hotel and Gallery Nightclub at the Planet Hollywood. Additionally True has consulted on nightlife concepts in Berlin, Germany, Atlantic City, NJ, and Honolulu, HI, as well as Las Vegas’ Electric Daisy Carnival VIP Stages and Beacher’s Madhouse in Hollywood, California.

True will give you an overview of your business’ most realistic potential.  We analyze everything from the competition to your specific location to your clientele base.  We will create a business model and assist in building a certain customer base as we have consistently many times with proven success.  Some management and consulting groups take over an already successful brand.  True Nightlife actually invents and creates successful brands that stand the test of time.

True Nightlife handles all aspects of development, marketing programs, project management, systems integration, cost prospecting and valuations, bids, design improvements, creative programming, advertising, social media execution and direction, procedures and policies, recruiting, directing, training, motivating – every necessary step to ensure the solid foundation that creates a lasting successful enterprise.

The knowledge and delivery enabled by this experienced team allows a nightclub to effortlessly focus on the vision in mind and be assured that everything else will be handled with unwavering dedication.

An initial meeting to discuss plans, goals and ideas followed by a simple market research period is all that is necessary to begin the consulting phase.  All terms of contract are negotiable based upon the time and requirements of the specific venue.

 

•  Strategic Brand Management	•  Inventory Management/ Cost Controls/ Purchasing Directives/ Sourcing and Costing
•  Operational Systems and Integration	•  Training Manuals, Policy and Procedure Manuals
•  Business Plan Development & Implementation from Concept to Fruition	•  Marketing and Advertising Plans
•  Financial Planning, Modeling and Budgeting	•  Competition Analysis
•  Revenue Management Solutions	•  Introduction to Financing Assistance
•  Beverage Program Design and Implementation	•  Legal Referrals