The expert team of True Nightlife has opened and operated many of the world’s most successful nightclubs of our time. From the first nightclub on the Las Vegas Strip, Studio 54 at the MGM Grand through a long list of notable venues, including Tabu Ultra Lounge and Teatro EuroBar also at the MGM, Aura Nightclub at the Atlantis Resort Bahamas, Station’s Casino’s Nightlife, Drai’s Hollywood at the W Hotel Hollywood, Chateau Nightclub and Gardens at the Paris Hotel and Gallery Nightclub at the Planet Hollywood. Additionally True has consulted on nightlife concepts in Berlin, Germany, Atlantic City, NJ, and Honolulu, HI, as well as Las Vegas’ Electric Daisy Carnival VIP Stages and Beacher’s Madhouse in Hollywood, California.
True will give you an overview of your business’ most realistic potential. We analyze everything from the competition to your specific location to your clientele base. We will create a business model and assist in building a certain customer base as we have consistently many times with proven success. Some management and consulting groups take over an already successful brand. True Nightlife actually invents and creates successful brands that stand the test of time.
True Nightlife handles all aspects of development, marketing programs, project management, systems integration, cost prospecting and valuations, bids, design improvements, creative programming, advertising, social media execution and direction, procedures and policies, recruiting, directing, training, motivating – every necessary step to ensure the solid foundation that creates a lasting successful enterprise.
The knowledge and delivery enabled by this experienced team allows a nightclub to effortlessly focus on the vision in mind and be assured that everything else will be handled with unwavering dedication.
An initial meeting to discuss plans, goals and ideas followed by a simple market research period is all that is necessary to begin the consulting phase. All terms of contract are negotiable based upon the time and requirements of the specific venue.
| • Strategic Brand Management | • Inventory Management/ Cost Controls/ Purchasing Directives/ Sourcing and Costing |
| • Operational Systems and Integration | • Training Manuals, Policy and Procedure Manuals |
| • Business Plan Development & Implementation from Concept to Fruition | • Marketing and Advertising Plans |
| • Financial Planning, Modeling and Budgeting | • Competition Analysis |
| • Revenue Management Solutions | • Introduction to Financing Assistance |
| • Beverage Program Design and Implementation | • Legal Referrals |